MOBILEPLAY PRIVACY STATEMENT The Mobileplay service takes your privacy seriously and is committed to safeguarding your privacy online. This privacy policy covers how we treat personally identifiable information you submit and non-personally identifiable information we gather from your use of Mobileplay's services and website(www.mobileplay.com). In this Privacy Statement, we refer to our services and websites as the Service. Please read on to learn more about our commitment to your privacy. Our mission is to build your trust and confidence in the Service by promoting fair information use practices. To demonstrate our commitment, we are posting our information practices for you. Questions you might have that are answered in this Privacy Statement include:
If you feel we are not abiding by our posted Privacy Statement, please contact Mobileplay by sending an email to: privacy@mobileplay.com. We will make commercially reasonable efforts in addressing your inquiry to your satisfaction. Personally Identifiable Information Mobileplay collects personally identifiable information only when you voluntarily provide it. Personally identifiable information about you is collected during the registration process for the Service. You are required to provide this information in order to subscribe to the Service. After the registration process, you may choose to provide additional personally identifiable information. For example, you may provide personally identifiable information to purchase or request products or services, in response to promotion(s) we may be having or delivering on behalf of a third party, or when you request information from us about the Service. We will not sell, rent, or make your personally identifiable information available to a third party without your consent. However, we may make personally identifiable information available as described below:
In order for us to provide the Service that is more enjoyable to you, Mobileplay will also use personally identifiable information internally as follows: a) to customize the information we display or send to you; b) to provide you with the information, service, or goods you have requested; c) to contact you via email or otherwise so as to inform you about new products or promotions offered by Mobileplay or its strategic partners that we feel may interest you (you may opt-out from receiving information during your registration process for the Service or after registration as described below); and d) to contact you with important news about the use or maintenance of your account. Non-personally Identifiable Information Mobileplay may also collect and gather non-personally identifiable information, such as preferences, marital status, gender, age, education, household income, type of residence, zip code, and country of residence, during the registration process and during your use of the Service. Non-personally identifiable information may provide a general profile of a user, but it does not allow Mobileplay to identify you personally (e.g., by knowing your zip code or that you live in the U.S., we cannot contact or identify you personally). Mobileplay uses this information to get a general idea of who is using the Service, how they are using it, and to support marketing initiatives that keep our basic service free. Mobileplay and its partners analyze non-personally identifiable information to determine which channels/areas of the Service are popular and which are not, to help customize the Service to be more suitable to our users' general interests, and to help introduce new products that may interest you. Mobileplay also uses this information to generate statistical reports we share with strategic partners, advertisers, and content providers, including channel operators, but again, this information is made up of anonymous demographic and/or statistical data. Collection of Non-personally Identifiable Information (IP Addresses/Cookies/Web Bugs) Mobileplay may track your domain name, which typically identifies your Internet Service Provider, or IP address, a number recorded by our servers that is used to identify your computer, to help gather and track non-personally identifiable information. Neither IP addresses nor domain names are linked to personally identifiable information. We use domain names and/or IP addresses to analyze trends, administer the Service, track users' movement, and gather broad demographic information about your use of the Service for aggregate, statistical use. Mobileplay also utilizes "cookie" technology. A cookie is a small data file created by a web server that is sent to your browser and stored on your computer's hard drive or your handheld device for the website to identify you and keep track of your preferences. In other words, cookies are used, among other things, to automatically remind us who you are when you return to the Service and to generally help improve the functionality of the Service. A cookie also allows us to store and access your account preferences and to customize your web space. We also use cookies for marketing purposes to make sure that the content and advertising sent to you is specific to your interests and demographics. If you do not wish to have cookies placed on your computer, you can disable cookies through your Internet browser. However, disabling cookies will prevent you from fully experiencing the Service and accessing most, if not all, of Mobileplay's websites. Please remember that our basic service is provided for free because of the marketing/advertising mechanism enabled by the cookies. In addition to cookies, we may use the "web bug", also called "web beacon," "pixel tag," "clear GIF" and "invisible GIF." Typically, it is a 1-by-1 pixel or graphic on a web page, not visible to the user. When a page containing a web bug is opened or viewed, it causes certain information to be conveyed to a designated server. We currently use the web bug in connection with our e-mail newsletters, initially to determine whether the recipient's e-mail program is capable or reading HTML formatted e-mails. Once this determination is made, if you are receiving the HTML version of one of our monthly newsletters, or other HTML e-mail communication from us, it may contain a web bug. When viewed, we receive information concerning the time the e-mail was viewed, the IP address of the computer from which it was viewed, all of which allows us to determine whether the e-mail was opened and provides the non-personally identifiable information above. This information may then be aggregated and used to assess the effectiveness of these communications. Requests for Information/Contests/Surveys From time-to-time we may request information from you through the Service. The requests for information may be in the form of general requests for information (e.g., submit your name and e-mail address to receive product information from us), surveys, or contests ("Requests for Information"). Responding to these Requests for Information is voluntary (although it may be required in order to receive something that you are interested in receiving), and therefore you have a choice whether or not to disclose such requested information. Requested information may include a combination of personally identifiable information (such as a name or e-mail address), and demographic information (such as sex or age). We use personally identifiable information for the purpose expressly stated at the time you submit such information, and if no purpose is clearly stated, then for the implied purpose of the request. For example, we would use an e-mail address to communicate requested product information, or we would use an e-mail address to enter you in a contest and contact you about a prize. Unless otherwise indicated, personally identifiable information you choose to make available will be used in accordance with this Privacy Statement. Unless otherwise noted, demographic information, including any opinions expressed, will be used and analyzed internally and may be disclosed to third parties when we deem appropriate. However, any such information/responses disclosed will be demographic in nature and will not be attributed to any specific user. We will make commercially reasonable efforts to advise you if we are acting as or use an intermediary (i.e., collecting on behalf of a third party) in connection with the collection of information, or if we are using an intermediary to assist us with the collection and processing of information. However, regardless of whether we are acting as an intermediary or using an intermediary, unless otherwise stated at the time of your submission, any personally identifiable information you provide is intended to be used by the receiving party (whether it be Mobileplay or a third party) only for the purposes of fulfilling the request. Nonetheless, the use of the information collected by the requesting party whether it be Mobileplay or a third party is subject to that party's privacy policy. Third Party Collection of Information In certain instances, Mobileplay may have contracts with third parties to provide products and services in connection with the Service. Such third parties may automatically collect order information, and unless otherwise indicated, may only use the information collected to fulfill their obligation to provide you with the requested product/service. If you accessed one of such third parties' websites or other services provided by a third party, such third parties may also collect general non-personally identifiable information about you. Please see the privacy policies of such third parties for more information about how they use the information they collect. Channel Privacy/Links to Third Party Web Sites The Service we provide makes it possible for our Content Partners to create "channels" through which you may access variety of content, applications, and services, and in doing so, you may exchange information with these Content Partners. This Privacy Statement does not govern any exchange of information between you and any Content Partner. Mobileplay does not monitor, and is not responsible for, the privacy and data use policies of our Content Partners. We recommend you review their policies (which are likely to be found on their websites) prior to accessing, but especially before sharing any personally identifiable information. Similarly, this Privacy Statement does not govern the privacy practices of any third party websites to which you might link from the Service. While Mobileplay does not knowingly collect or use personally identifiable information exchanged between you and any Content Partner, please note, we may track general use data, such as the sequence in which you view portions of a channel (sometimes called "click-streams") and other non-personal information. This information is used to improve the Service and may also be shared with Content Partners to help them improve their content and services. Opt-Out Mobileplay does allow you to choose not to receive promotional e-mail communications from Mobileplay and its strategic partners. You cannot opt-out of receiving important information from Mobileplay about the Service and the use and maintenance of your account. However, users may opt-out during the initial registration process, or later by adjusting their account preferences within the My Account area of the Mobileplay's website from specific communications. In addition, every promotional e-mail sent by Mobileplay or its strategic partners will contain instructions on how to unsubscribe from that particular mailing (an exception being one-time e-mails which will indicate you do not need to opt-out). The 'unsubscribe' instructions found in any e-mail will, however, only pertain to that particular type of mailing (i.e. newsletters, surveys, etc.) and will not remove you from all promotional mailings sent by Mobileplay or its strategic partners. You need to go to applicable websites to opt-out of the various communications. Correcting/Updating Personal Information We've made managing your account easier. Once you are logged in to the Service, simply click on your account link, and you will be taken to an index of pages that allows you to manage your account and related preferences. Security Protecting client privacy and personal information is one of our top priorities. We make substantial efforts to ensure the privacy of all personally identifiable information you provide to us. Access to all user information is restricted. Only employees whose jobs require accessing user information are granted database access or administrator level accounts on servers that contain such information. Mobileplay uses password protection, industry standard network encryption (128-bit SSL), access logs, and system monitoring to safeguard the confidentiality of all user information. Nonetheless, due to the inherent nature of the Internet and related technology, we do not guarantee the protection of information under our control against loss, misuse or alteration. Notification of Changes Your personally identifiable information is subject to the Privacy Statement in place at the time you submit such information. However, Mobileplay may modify the Privacy Statement from time to time, and these modifications will become applicable after notice of the change has been given. Typically, we will post notice of a change on the Mobileplay's websites. If we substantially change our Privacy Statement as it relates to your personally identifiable information, we will notify you by e-mail using the e-mail address we have on file, so it's important to keep this information always updated. If at any point we would like to use your personally identifiable information in a manner inconsistent with the applicable Privacy Statement, we will seek your approval prior to any such use. Contacting the Web Site If you have any questions about this Privacy Statement, please contact us at privacy@mobileplay.com. If you have any technical questions, please contact us at support@mobileplay.com Incidentally, any personally identifiable information provided in connection with inquiries related to this Privacy Statement, the Help function (or any similar inquiry or request for information) will be used solely for the purpose of responding to the inquiry and consistent with our Privacy Statement.
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